Asset Connect – Privacy & Cookie Policy

Last updated: 1st December 2025

This Privacy & Cookie Policy explains how Asset Connect Ltd (“we”, “us”, “our”) collect, use, disclose and protect your personal data when you use our website, browse equipment, submit enquiries, or apply for finance through our platform.

We are committed to handling your information lawfully, transparently and securely, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are

Asset Connect Ltd
Registered office: Portland House, 11-13 Station Road, Kettering, NN15 7HH
Email: hello@assetconnect.co.uk
Telephone: 00000 000 000
ICO Registration Number: 000 000 000

Asset Connect operates as:

A marketplace platform where suppliers and dealers list equipment and machinery for sale; and
A finance broker, helping UK businesses access funding from third-party lenders for equipment purchased through the platform.

2. What This Policy Covers

This policy applies to:

Visitors browsing equipment and content on our website
Users submitting enquiries for equipment
Applicants submitting finance enquiries or applications
Vendors listing equipment on the platform
Any individual interacting with our site, customer support, or communications

3. The Personal Data We Collect

We collect personal data in accordance with what is reasonably necessary for the operation of a marketplace and finance brokerage. The structure below aligns with the uploaded policy from a comparable broker .

A. Data You Provide Directly

This includes:

Name, business name, postal address
Email address and telephone number
Details of the equipment you are searching for or enquiring about
Finance enquiry or application details (e.g., business type, trading history, intended use, estimated cost)
Identity verification documents (if required by lenders)
Bank statements or financial documentation voluntarily provided
Communications you send us (emails, forms, calls, questionnaires)
Vendor registration details when listing equipment

B. Data We Automatically Collect

When using our site:

IP address
Device information, browser type, operating system
Behavioural data (pages viewed, searches conducted, time on site, clicks)
Cookie and tracking technology data (see Section 12)

C. Data We Receive from Third Parties

In line with common financial brokerage practices :

Vendors or introducers who refer you to us
Credit Reference Agencies (CRAs) (Experian, Equifax, TransUnion)
Fraud prevention agencies
Lenders and financial partners involved in assessing your application
Public databases such as Companies House, the Electoral Register, and industry directories

D. Special Category Data (Rare)

We do not intentionally collect special category data unless you have voluntarily shared it (e.g., vulnerability indicators). Where provided, we will seek explicit consent before processing it, as described in the source policy .

4. Our Legal Bases for Processing Your Data

We only process your data when a lawful basis applies:

A. Performance of a Contract

To:

Process your finance enquiry or application
Facilitate introductions between you and lenders or vendors
Provide you with access to your platform account

B. Legal Obligations

Including:

Anti-money laundering checks
Fraud prevention
Financial regulations
Record-keeping obligations

C. Legitimate Interests

We rely on legitimate interests for:

Preventing fraud
Understanding site usage to improve user experience
Ensuring responsible lending practices
Improving our platform and communications
Marketing related products or services similar to those you have enquired about

Our legitimate interests have been balanced against your rights and freedoms.

D. Consent

We use consent for:

Non-essential cookies
Direct marketing where required
Processing any special category data (if ever provided)

You may withdraw consent at any time.

5. How We Use Your Personal Data

We use your data to:

Allow you to browse and enquire about equipment
Connect you with vendors who supply the equipment
Submit your finance enquiry to appropriate lenders
Manage applications and communicate updates
Verify your identity (if required by lenders)
Improve our website, services and user experience
Personalise on-platform recommendations
Send service messages, updates or relevant marketing (with lawful basis)
Maintain accurate business and compliance records

6. When We Share Your Personal Data

In line with industry practice, similar to the uploaded policy , we may share your data with:

A. Finance Partners

Lenders
Brokers who assist in the funding process
Underwriters and credit analysts

B. Vendors / Suppliers

Where you have made an enquiry about their equipment.

C. Credit Reference Agencies

To assess creditworthiness, prevent fraud, or support finance applications.

D. Fraud Prevention Agencies

To comply with financial crime legislation and improve platform security.

E. Service Providers

Website hosting, analytics, CRM and communication tools
Payment processors (if applicable)
IT and support partners

F. Legal, Regulatory or Enforcement Bodies

If required by law or to defend legal claims.

G. Business Transfers

If we sell, transfer or merge parts of our business, data may be shared with prospective buyers under strict confidentiality.
We never sell your data to third parties for their own marketing.

7. International Transfers

Where we use service providers outside the UK, appropriate safeguards are applied (such as International Data Transfer Agreements or UK Addendums).

8. How Long We Keep Your Data

We retain personal data only as long as necessary for:

Contractual obligations
Regulatory and legal requirements
Fraud prevention
Potential disputes
Lender audit requirements

Finance-related data may be retained for up to six years, in alignment with industry norms noted in the source material .

9. Marketing Preferences

We may occasionally send updates about:

New equipment categories
Finance products
Relevant tools or offers

You can opt out at any time by:

Clicking “unsubscribe” in emails
Contacting us directly at [Insert Email]

10. Your Data Protection Rights

You have the following rights:

Right to be informed
Right of access to your data
Right to rectification
Right to erasure
Right to restrict processing
Right to data portability
Right to object to certain processing
Rights relating to automated decision-making

We will respond to all valid requests within one month, as referenced in the structure of the uploaded policy .

To exercise your rights, contact: hello@assetconnect.co.uk

11. Links to Third-Party Websites

Our website contains links to equipment vendor websites and other resources. We are not responsible for their privacy policies or data handling.

12. Cookie Policy

This Cookie Policy explains how Asset Connect uses cookies and similar technologies. It is modelled on the structure found in the uploaded file’s cookie section .

What Are Cookies?

Cookies are small text files placed on your device that store information about how you use our website. They help us improve functionality, security, performance and user experience.

Further information can be found at www.allaboutcookies.org.

How We Use Cookies

We use cookies to:

Keep you signed in
Remember preferences
Analyse website usage
Track search activity and user behaviour
Support finance application steps
Improve the functionality and reliability of the website
Provide relevant advertising on other platforms

Under PECR, non-essential cookies require consent.

Types of Cookies We Use

1. Strictly Necessary Cookies

Required for basic site functionality (search, login, navigation). These do not require consent.

2. Functional Cookies

Remember preferences such as:

Recently viewed equipment
Search location
Site language
User account settings

May be first-party or third-party.

3. Performance & Analytics Cookies

For statistical analysis, user behaviour insights and improving site performance.

Examples include:

Google Analytics
Heatmapping or session-recording tools

4. Advertising & Retargeting Cookies

Used to:

Show relevant adverts based on your browsing
Measure the effectiveness of marketing campaigns
Build anonymous audience segments

We may share limited cookie-based data with advertising partners, as described in the source policy model.

Managing Cookies

You can:

Set your browser to block or delete cookies
Manage consent via our website cookie banner
Opt out of analytics tracking where provided

Blocking cookies may affect site functionality.

13. Changes to This Policy

We review this policy regularly and publish updates on this page. The latest update date appears at the top.

14. Contact Us

If you have questions about this Privacy & Cookie Policy or wish to exercise your rights, contact:

Email: hello@assetconnect.co.uk
Phone: 00000 000000
Postal Address: Portland House, 11-13 Station Road, Kettering, NN15 7HH

15. Complaints

If you are unhappy with how we handle your data, you may contact us first so we can resolve the issue.

You also have the right to contact the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk